A predictable flow
of new in-building coverage clients.
This document lays out an operational plan to win new in-building mobile coverage clients across the UK through cold email outreach, reaching estates, facilities and IT decision-makers in large buildings and venues — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
3A Telecom Consultancy is an independent, vendor-agnostic mobile coverage specialist founded in 2017 and led by Aleem Alvi, a DAS design engineer with over thirteen years designing in-building cellular systems and around sixteen years across the wider telecom industry. The firm analyses, designs, tests and manages multi-operator coverage inside the buildings where signal fails most — from Canary Wharf towers to hospitals, arenas and the London Underground, where 3A worked on the Jubilee line cellular rollout. Its model, Analyse, Amplify, Assure, delivers reliable coverage across every UK network at once, as a managed monthly service rather than a one-off install. Everything starts from real-world signal testing, so decisions rest on measured performance rather than assumptions.
13+
years of in-building coverage design
founder Aleem Alvi’s DAS engineering track record, plus ~16 years across the telecom industry
4-in-1
operators on one system
Vodafone, EE, O2 and Three covered at once, so a building works whoever a visitor is with
2G–5G
designed, tested, managed
coverage and private networks kept current as technology moves, on an ongoing managed service
2017
independent & vendor-agnostic since
network-agnostic from day one; part of the London Underground cellular rollout
What sets you apart
3A is independent and vendor-agnostic, so the recommendation is driven by measured signal performance rather than any single operator’s or hardware vendor’s catalogue. Coverage is delivered across all four UK networks at once, so a building is never married to one carrier and everyone inside is covered whoever they are with. And it is a managed monthly service: continuous monitoring, health-checks and technology upgrades from 2G through 5G, so the client stays covered as networks evolve instead of paying for another rip-and-replace in three years. Every engagement opens with data-led testing, which turns “we think the signal is bad” into a measured, defensible picture before anyone commits spend.
What we will push on your behalf
The lead message is the one most facilities, estates and IT leaders get wrong: a coverage blackspot inside a building is not the mobile operator’s job to fix, and no single operator will solve it building-wide. An independent multi-operator specialist can, across every network at once. That reframing is what earns the reply. Underneath it sits the commercial de-risker: start with a signal assessment that proves exactly where and why coverage fails, then a managed monthly solution with no large upfront capex and performance you can actually see. The wedge lands on a pain every large building shares in 2026: every dropped call and dead zone is a missed opportunity, a frustrated visitor or a safety gap, and the people inside assume nothing can be done about it.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the UK universe of large commercial buildings and sites whose physics create an in-building coverage problem — modern glass-and-steel towers, deep-plan and below-ground space, concrete arenas and exhibition halls, big-shed warehouses, hospitals, campuses and car parks — and which can fund a managed monthly solution. That is roughly 23,000 sites across corporate offices, coworking, hospitals, care homes, universities, shopping centres, retail parks, stadiums and venues, cinemas, conference centres, car parks, data centres, logistics and manufacturing sites, premium and build-to-rent residential, business parks, airports, ports and transport hubs. Hotels and holiday parks are deliberately excluded: their business model monetises guest Wi-Fi, so they rarely buy cellular coverage. London holds around 90% of 3A’s business today, so the campaign deliberately reaches the rest of the UK too, where coverage is often worse and awareness of independent specialists is lower.
~23,000
UK sites identified
large commercial buildings and sites across the UK whose construction and occupancy create an in-building coverage problem
~11,500
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~190
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~38
potential new clients
over 12 months (UK B2B average closing rate: 20%) — this figure is market headroom, not a delivery promise; the campaign can be throttled or segment-ordered to match capacity
How we build this database
We cross-reference commercial-property and planning data (planning portals, EG/CoStar, Property Week, Estates Gazette), Companies House officer filings, LinkedIn Sales Navigator, sector press and venue/operator directories to identify the estates, facilities, IT and property decision-makers that match your criteria. Every contact is then verified and enriched by AI: persona-role check, business-email validation, and a last-12-month news and building scrape per organisation to surface the coverage-relevant signal. Impossible to do manually across tens of thousands of sites — this is what makes qualification possible at scale.
Why 50% are contactable
Senior building decision-makers (Estates Directors, Facilities Managers, Heads of IT, Operations Directors, MDs) are rarely listed in public databases with their direct business email. This 50% ratio is deliberately conservative — this seniority typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the addressable UK base. We can tighten it (London-only, single sectors, or a hard budget screen) or push the geography wider (UK + Republic of Ireland) once Phase 1 of the campaign has run. The number that matters is not the client count on its own: a single multi-building portfolio owner or managing agent can open dozens of sites from one relationship.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK prospects, picked across the target sectors to show the approach works everywhere signal fails. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits 3A’s in-building coverage offer. The same method will then be applied to your full database of ~11,500 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a recent piece of news, an acquisition, a senior hire, a strategic role change, a published statement. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans ten sectors — a corporate HQ, a property advisory, an exhibition centre, a shopping centre, an arena, a data centre, a gigafactory, a private hospital, a university campus and a care-home group — a preview of what your full UK database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Revolut
Alena Rybalko·Global Head of Real Estate
UK’s largest fintech. New global HQ across four floors at YY London, Canary Wharf.
SIGNAL DETECTED
Revolut committed to a new global HQ at YY London in Canary Wharf and moved in from May 2025, taking around 113,000 sq ft across four floors, roughly a 40% increase on its previous footprint.
WHY THIS PROSPECT FOR 3A
A deep-plan glass-and-steel Canary Wharf tower, four floors of a business that runs on real-time notifications and calls, is a textbook in-building cellular blackspot. Their operator cannot fix it building-wide; an independent multi-operator system can. A named Global Head of Real Estate is the single clean point of contact for exactly this decision.
02
Knight Frank
William Beardmore-Gray·Senior Partner & Group Chair
Global real estate advisory. New London and global HQ pre-let at One Liverpool Street.
SIGNAL DETECTED
In April 2025 Knight Frank signed 72,400 sq ft on an 18-year lease at One Liverpool Street as its new global HQ, relocating from 55 Baker Street. The building completes in Q1 2026, with fit-out under way now.
WHY THIS PROSPECT FOR 3A
A brand-new City tower still in fit-out is the one moment coverage can be designed in cleanly rather than retrofitted. As a property firm they already understand a managed-service, OpEx model, so the commercial framing needs no translation.
03
ExCeL London
Lee Lacey·Director of Facilities & Estates
Europe’s largest integrated exhibition and conference venue, Royal Victoria Dock.
SIGNAL DETECTED
ExCeL opened a new 25,000 sqm ICC expansion in summer 2025 as part of a £350m investment programme, and appointed a new COO and operations leadership team in October 2025, with ten international congresses lined up for 2026.
WHY THIS PROSPECT FOR 3A
Vast steel-and-concrete halls filled with congress-scale crowds are a classic multi-operator congestion problem. The new square-footage needs coverage designed in, and a freshly rebuilt facilities team is the moment to open a supplier relationship.
04
St James Quarter, Edinburgh
Anne Ledgerwood·Estate Director
£1bn, 850,000 sq ft prime retail and leisure destination in central Edinburgh.
SIGNAL DETECTED
In October 2025 Unibail-Rodamco-Westfield acquired a 25% stake and took over management of St James Quarter, with a Westfield rebrand planned for 2026.
WHY THIS PROSPECT FOR 3A
Large enclosed retail volumes are notorious blackspots for payments, click-and-collect and footfall data. A change of owner and operator is the natural moment to review the infrastructure underneath the estate, not just the branding on top of it.
05
Co-op Live, Manchester
Guy Dunstan·General Manager & SVP
UK’s largest indoor arena (~23,500 capacity), Etihad Campus, operated by Oak View Group.
SIGNAL DETECTED
Following its troubled 2024 launch, Co-op Live installed new senior leadership (Guy Dunstan as GM and SVP) and spent 2025 on operational build-out, including A Greener Arena certification in July 2025.
WHY THIS PROSPECT FOR 3A
23,500 people on their phones inside one concrete bowl is the textbook cellular-congestion scenario, and it hits visitor experience, cashless payments and safety at once. A GM brought in to restore operational credibility is receptive to connectivity upgrades.
06
Apatura
Michael Hunter·Head of Commercial
Scottish developer of renewable-powered hyperscale data-centre campuses.
SIGNAL DETECTED
In June 2025 Apatura filed plans for a £3.9bn, 550MW AI data-centre campus at the former Ravenscraig Steelworks in Motherwell and secured a NESO grid-connection agreement.
WHY THIS PROSPECT FOR 3A
Hyperscale data centres are textbook dead zones of thick concrete, steel and secure halls with no operator signal for staff, contractors or visitors, so a multi-operator DAS is a standard coverage and safety requirement. A greenfield campus is the ideal moment to design it in from day one.
07
Agratas (Tata)
Earl Wiggins·VP Manufacturing Operations
Tata’s battery-manufacturing arm building the UK’s largest gigafactory in Bridgwater.
SIGNAL DETECTED
In April 2026 the UK government awarded a £380m grant to Agratas’ £4bn, 40GWh Bridgwater gigafactory; the steel frame completed in February 2026, with more than 2,200 workers due on site within a year.
WHY THIS PROSPECT FOR 3A
A heavily automated steel-and-concrete plant is 3A’s private-network sweet spot: AGVs, machine vision, IoT and condition-monitoring all need dedicated 4G/5G, and lone-worker safety comms fail on public networks inside the shell. Best designed in during the fit-out now under way.
08
Electiva Healthcare
Brian Welsh·Group CEO
Fast-growing UK private-healthcare group opening a flagship London hospital.
SIGNAL DETECTED
In June 2026 Electiva announced a purpose-built flagship private hospital on the River Thames in south-west London, opening summer 2026, with two operating theatres, ten inpatient suites and around 300 jobs.
WHY THIS PROSPECT FOR 3A
A brand-new riverside hospital combines a modern attenuating façade with deep clinical interiors, where patient safety and staff communications depend on reliable in-building cellular. The new-build fit-out is the ideal window to design in a multi-operator system.
09
University of Bristol
Craig Nowell·Chief Property Officer
Russell Group university opening a major new city-centre campus.
SIGNAL DETECTED
The University of Bristol’s ~£500m, 38,000 m² Temple Quarter Enterprise Campus (4,600 students and 650 staff) completed construction in May 2026 and opens in September 2026.
WHY THIS PROSPECT FOR 3A
A large, dense, deep-plan academic building with modern low-emissivity glazing is a classic in-building attenuation problem across thousands of students and staff, and it makes a strong single-site reference. Craig Nowell actively posts about the campus, a warm and relevant hook.
10
Care UK
Tony Weedon·Strategic Programme Director
One of the UK’s largest care providers, mid new-build construction programme.
SIGNAL DETECTED
In December 2025 Care UK opened Long Stone Manor in Wilmslow, with five more new-build homes under construction to open across the UK in 2026.
WHY THIS PROSPECT FOR 3A
New care homes house elderly residents and lone-working night staff, where a blackspot in the wrong wing is a genuine welfare and safeguarding risk rather than just a dropped call. A multi-site portfolio is a repeatable managed-service rollout from a single relationship.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When an Estates Director, Facilities Manager or Head of IT opens an email and reads a sentence that names the building they just moved into, the expansion they just opened, or a number from their own site, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across tens of thousands of UK sites, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” generic openings, just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to the coverage pitch.
The principle: when an Estates Director or Facilities Manager reads the email, they should think “this person looked into me”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in the prospect’s own vocabulary — in-building coverage, DAS, blackspot, dead zone, multi-operator, dropped calls, facilities and estates.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
Building type and scale that is a known cellular blackspot
What we look forA large, modern, deep-plan, below-ground or high-occupancy site whose construction predictably kills mobile signal: glass-and-steel towers, concrete arenas and exhibition halls, big-shed warehouses, hospitals, basements and car parks.
Where we find itThe organisation’s own website (floor count, capacity, square footage) · building photos · Google Maps · planning records
Findable on95% of prospects
Raw data
Co-op Live is a 23,500-capacity indoor arena built as a single concrete bowl on the Etihad Campus.
AI personalisation →
“With 23,500 people on their phones at once inside one concrete bowl, matchday-style network congestion is the sort of thing we get called about a lot.”
02
The operational stakes of a coverage gap
What we look forA specific, published operational fact (headcount, footfall, bed or room count, events per year, cashless reliance, lone-working staff) that makes an in-building blackspot expensive for that operator, not just annoying.
Where we find itThe organisation’s own website and press · annual reports · sector norms
Findable on90% of prospects
Raw data
Care UK is opening five new-build homes in 2026, staffed overnight by small lone-working night teams caring for elderly residents.
AI personalisation →
“In a new care home the night team is often lone working, so a blackspot in the wrong wing stops being a dropped call and starts being a safeguarding problem.”
03
A new building, HQ move or major fit-out
What we look forThe organisation has recently moved into, is building, or is fitting out a specific named building: a new HQ, new-build, campus, arena, hospital, data centre or warehouse.
Where we find itProperty press (Property Week, EG/CoStar, Insider Media) · company press releases · planning portals · LinkedIn posts
Findable on80% of prospects
Raw data
Knight Frank pre-let 72,400 sq ft at One Liverpool Street, completing Q1 2026, with fit-out under way ahead of the move from Baker Street.
AI personalisation →
“Saw One Liverpool Street completes early next year and you’re fitting out the new HQ before the move from Baker Street.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Lee Lacey, Director of Facilities & Estates at ExCeL London, signed by 3A’s founder Aleem Alvi.
FromAleem Alvi · 3A Telecom ConsultancyTolee.lacey@excel.londonSubjectOne quick question about the new ICC halls
Hi Lee,
Saw the new 25,000 sqm ICC halls opened over the summer and that ExCeL’s lining up ten international congresses for 2026. Quick question: when you get thousands of delegates in one hall, all on different networks at once, does mobile coverage hold up, or is it one of those things that quietly turns into complaints?
Most estates teams assume patchy indoor signal is Vodafone or EE’s job to sort. It almost never is, and no single operator will fix it hall-wide. That’s the bit we do, independent and across every network, so the space works the same whoever a delegate is with.
We’d normally just start by testing what the signal actually does across the new halls before anyone commits to anything, so you get a clear picture first.
Worth me sending over what that assessment would look like for the ICC space, or is coverage already sorted?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. 3A Telecom Consultancy has all three.
Our conviction is that we can install for you a steady flow of qualified coverage opportunities across UK buildings over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.